The Creative Community Action Plan
We help destinations empower their creative communities to tap into the power of tourism and boost urban vibrancy.
Challenge: Cities are facing increasing challenges related to urban vibrancy due to many factors, ranging from national retailers pulling of downtowns during the last decade to remote work more recently. Cities need more people — both residents and visitors — patronizing more businesses, attending more events and contributing further to the social and economic fabric of their communities.
Insight: Many cities are experiencing success capitalizing on their creative sector to catalyze small business development, which leads to attracting further investments across all sectors. Every city has fiercely independent entrepreneurs and creators who are committed to enhancing local quality of place. They are forging opportunity for residents across 10 pillars in arts, music, film & media, food & beverage, events, entertainment, retail, nightlife, architecture & urban design, and technology & education. They’re building their cities one block at a time to define their community’s meaning, purpose and identity at a hyperlocal level.
Solution: Co-developed with 2050 City, the Creative Community Action Plan increases urban vibrancy by optimizing the aggregate creative energy in communities. Our strategic process consists of:
Community Vibe Index©: A 15-minute resident survey to assess the strength, energy and quality of 10 pillars related to the creative economy.
Community Engagement: We meet with the most influential residents and strident community advocates in those 10 creative pillars to identify key opportunities, challenges and recommended action items for each.
Strategic Framework: We co-develop with community leaders a strategic plan with overarching goals, actionable initiatives, and proven implementation steps to increase urban vibrancy. Implementation strategy is key. A plan is only as good as the execution behind it.